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Project OpportunitySM – Our Mission

To provide free entrepreneurship education, training, coaching and a supportive community for veterans in pursuit of owning a successful small business.

Project OpportunitySM was founded on the concept of providing free entrepreneur training for veterans, active duty, reservist and military spouses who wished to start or expand a small business. We offer entrepreneur training courses and free business counseling and coaching for our training program graduates. We offer professional development workshops and seminars for all veteran small business owners, and referrals to other agencies and organizations that can assist in the success of the veteran small business population within Maryland.

We pledge to provide these services free of charges and are committed to supporting small businesses within the veteran community.

2021 – In the News

WMDT Talks with Joe Giordano, The Founder of Project OpportunitySM

DelmarvaLife Talks With Joe Giordano, The Founder of Project OpportunitySM

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Graduates and Program Statistics

The goal of Project OpportunitySM is to provide training and counseling for our participants to move forward in their business ventures so that they can register their businesses with the State of Maryland, produce revenue, and create jobs.  Here is our success to date:




Jobs Created


Veterans Hired


Businesses Registered in Maryland


IRS Approved Non-Profits

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Program Testimonials

Over the years it has been my pleasure to not only support through letters but also as a participant at many of the graduations for Project OpportunitySM under the direction of Retired Master Sergeant Joe Giordano. The Program offers a second step towards an “after action” career for those retiring from or expecting to retire from our military. I have seen first hand many of the graduates go on to very successful entrepreneurial endeavors. I strongly encourage anyone who is interested in starting their own business and learning from a very talented core of professionals to contact Project OpportunitySM,” said Secretary George Owings, Maryland Department of Veterans Affairs.

Project OpportunitySM [PO] – The ultimate roadmap to planning your business. I had a catchy name. A good idea. A career with a Fortune 500 company. What I did not have was a plan to put it all together. 13 weeks later I had a plan and have never looked back. PO, like a roadmap guided me through everything from legal set up, to financial questions that I needed to ask myself. It gave me the opportunity to present my idea before successful business professionals and receive valuable feedback and insight. I was able to listen to others in the class discuss their ideas and learn from their experiences. I cannot count the number of times I have reviewed my initial PO plan just to confirm that I am on plan and on track. All this being said. The most impressive part of the Project was the enthusiasm and knowledge of the weekly guests who gave up their time to show their appreciation for a Vet. If you are seriously thinking of starting a business I cannot urge you enough the take this opportunity and make the most of it.

Author and encore to the entire Project OpportunitySM leadership team led by Founder, Joe Giordano and Tiffany Davis our instructor and the entire staff. My name is Paul Vann, Founder of Wealth Building Academy, LLC based in Prince Georges County, Maryland.

After being informed of Project OpportunitySM I wanted to be apart of something special because I was in the first class of veteran student in Prince George’s County and I wasn’t disappointed. What I enjoyed most about my experience in Project OpportunitySM was the comprehensive curriculum that provided an A-Z perspective and insight on entrepreneurship to current business owners like myself and prospective small business owners who participated in this amazing program.

Not only did Joe Giordano offer this second to none entrepreneurship program, he also ensured that attendees received in depth instruction from experts in the following industries: banking, marketing, legal, commercial insurance, accounting, website development, the SBA and much, much more.

I also developed an elevator pitch for my business. In the end Project OpportunitySM is a priceless program because I developed a business plan and financial plan for Wealth Building Academy, LLC that was reviewed and evaluated by local business experts and for this I’m grateful, thankful and my business is moving in the right direction because of this program. Thanks Joe and thanks Project OpportunitySM, you rock!

Project OpportunitySM helped boost my confidence in being a business owner at a time  when I was facing many challenges. Upon first thought, I wanted my initial brick and mortar business to be my exit strategy from my current employment. However, after going through the training I revised my business plan and realized that there was no way upon my first endeavor that was going to happen.

The course also helped with networking as I took great pleasure in hearing former graduates share their stories and I now realize how important it is to share my own.

I share this course every chance I get and also look for the day that I can be a sponsor to provide for a fellow Comrades scholarship.

Thank you Project OpportunitySM!

As a “Solo Vetrepreneur” the Project OpportunitySM workshop provided me with everything I needed  to build a strong foundation to get my business started of right! The workshop provided everything from self-assessment tools, to comprehensive business planning, financing options, e-commerce and business networking strategies and much more! I highly recommend the Project OpportunitySM workshop for any Veteran who has started, or is thinking about starting a business. It is well worth the investment!

Having had a 20-year radio broadcast career, I basically know the operation of commercial radio. what i didn’t know, however, was the business side of radio. enrolling, then subsequently graduating from Project OpportunitySM in 2017, I , now , can speak with relative authority on business fundamentals. kudos to JOE GIORDANO  and his staff.

When I started  Project OpportunitySM, I could have been considered a serial entrepreneur. Project OpportunitySM helped me to take a realistic snapshot of my skillset, resources, and passion. As a result, I ventured out from my partnerships to start my consulting business that marries my knack solving problems with helping people to achieve their dreams. One of my clients is well on her way to owning a personal transportation fleet and expanding her service options after utilizing my services. Also, having the ability to flex between income streams has afforded me the opportunity to gross over $32K in my first full year on business. Joe Giordano and the Project OpportunitySM team has a program that promotes camaraderie and success.

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We are currently accepting applications for upcoming Project OpportunitySM classes.

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