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Beth Goldberg, Safeway Eastern Division Senior Manager for Community and Public Affairs, presenting Safeway Foundation Grant in support of Project Opportunity to Gregory Padgham, Director Tri County Council for Lower Eastern Shore and Joe Giordano, Founder Project Opportunity

Beth Goldberg, Safeway Eastern Division Senior Manager for Community and Public Affairs, presenting Safeway Foundation Grant in support of Project Opportunity to Gregory Padgham, Director Tri County Council for Lower Eastern Shore and Joe Giordano, Founder Project Opportunity


Project Opportunity was awarded a grant, as one of the seventeen finalists from the Safeway Foundation. The grant award will assist Project Opportunity in offering two classes during 2019.

$321,000 in Safeway Foundation grants will support seventeen local organizations that provide area veterans with assistance in career training, stress counseling, social activities and rehab programs, and support to the families of fallen soldiers. Funds were raised during the month of October at stores in DC, VA, MD and DE, where customers were asked to “Support Our Veterans.”

Safeway Foundation and Safeway believe our veterans’ sacrifice and service should be honored”, said Tom Lofland, Safeway Eastern Division President. “We are proud to help support their transition back into civilian life.”

Veterans organizations receiving grants included: American Humane, Blue Star Families, Inc., Central Union Mission, Easter Seals Serving DC/MD/VA, Goodwill Industries of The Chesapeake, Inc., Hero Dogs, Home Away Transitional Services, Hylton Performing Arts Center, Maryland Center for Veteran Employment & Training, Project Opportunity (Tri-County Council Foundation, Inc.), Rebuilding Together DC/Alexandria, Sekhem Health Healing, The Mission Continues, The Washington Center for Internships and Academic Seminars, U.S. Veteran Initiative (USVETS), United Way of Central Maryland and USO of Metropolitan Washington-Baltimore.

Project Opportunity is a free entrepreneurship training program which has been designed solely for veterans who want to start their own business. The prerequisite for veterans who wish to be considered to participate is they must have a solid idea of what business venture they want to start because the course is designed to develop and complete a comprehensive business plan instead of just exploring the possibility of entrepreneurship. The program is a 10 week (30 hour) intensive course designed to prepare participants to research and complete a business plan.


Safeway Foundation Mission

Our Foundation supports causes that impact our customers’ lives. Our stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through our employees’ passion, partnerships with our vendors and the generous contributions by our customers.

Carefully directing contributions, we work in collaboration with local organizations and seek to improve the quality of life in the communities we serve.  We take pride in ensuring that the vast majority of the funds we raise stays in local communities and reflects what is important to our customers and employees.